Pacific Cascades Area
AFS Intercultural Programs

AFS is the leading high school foreign exchange program, with opportunities to live and study in over 50 countries worldwide. 

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and Parents
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MARKETING and
PUBLIC RELATIONS MATERIALS

Hosting Marketing Materials

  • 'We had no idea...' hosting brochure that fits into a #10 envelope, back by popular demand!
  • Two 'Form A' flyers: Welcome a Student into your Family and Welcome an AFS Brother or Sister (NOTE: Insert Flyer into 'We had no idea' brochures)
  • 'Help Build a Global Community' yellow host family nomination cards (postage paid return)
  • 'We had no idea...' hosting flyer/poster (black and white) with tear-off 1-800-AFS-INFO number
  • 'What the world needs now is...You!' Hosting (print out in B&W or Color) flyer/poster (customize contact in open heart)
  • 'Your Partner in Intercultural Education' four-page brochure for school placements
  • 'What the world needs now...is you' Volunteer full color flyer
  • Step Up. Stand Out. Study Abroad with AFS. Interest foldover card for students

For Presentations

  • AFS Exhibit for Conferences/Events etc. (staff can order through marketing database)
  • House of Worship bulletin posting, script for in-person announcements, and letter to minister/leader, etc. (two versions: 1. to ask for a posting and to make an announcement, 2. one just for posting)
  • FriendShare package (everything from how to approach organizations to talking points)
  • Info Nights (hosting/sending/volunteer recruitment)

Press Releases and Advertisements

  • Press Release: recognize local families who step up to host (helps to generate additional leads)
  • Press Release: AFS Seeks Area Families to Host (generates local leads)
  • Hosting Blurbs (2) for newspapers, newsletters, emailing to organization memberships, etc.
  • Hosting Ad Slicks, black and white camera ready hosting ads in assorted sizes (for yearbooks, journals, newspapers, programs)
  • Pitch letter to approach radio stations with public service announcement (PSA)
  • PSA 10 seconds and PSA 30 seconds (for on-air reading)

Volunteers and staff can find electronic copies of all on AFS Online Library and staff can order materials through the Marketing Request Database. Call the AFS Regional office at 1-800-AFS-INFO.

Other Marketing material can be found for Sending, Volunteer Development, and many other topics.

Last revision November 5, 2006